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Online Home Based Business – The Essentials

There are literally thousands of affiliate marketing programs where you can start an online home based business. But haphazardly being a member of an affiliate program isn’t enough. Bear in mind, you should be able to generate targeted leads. This is the only way to get the return on your efforts.

In any typical affiliate program you get promotional materials after joining their online home based business. Very often these are newsletters, website, graphical advertisements and materials for email marketing.

Most Online home based business pay the affiliates monthly by their management program. Some pure MLM businesses transfer the commission to your account as a sale occurs. But make sure of the transaction process like direct deposit or PayPal options. Planning is the most important factor in succeeding any home based business. If you fail to plan, you plan to fail.

May be you are excited to bring change in your life – you are looking for financial freedom and time freedom. You have gone crazy. Still take patience to consult a home business mentor who have already succeeded and made tons of money in home based businesses. Get a blueprint of the business plan from the affiliate program.  How to Create Multiple Revenue Streams for your Home Business If you are starting something online, it might seem a great adventure of exploring new ways to make money. I would suggest you to start small and grow steadily.

Diversification in online home based business is a good thing to consider. Never put all eggs in one basket. Play it safe. Affiliate yourself to couple of affiliate programs. It will help you promote all of them simultaneously and make your business more credible. And if there is slump in one business you can get profit from others. That’s called multiple streams of income.

Real money comes from real marketing. Online business is easy where you can start everything from the comforts of your home. But you should take care of the following seven points in order to succeed in any online marketing home business.

– Sell your own product and earn the largest profit margin. You can make it prime concern. – Sell related products/services that complement your business. – Recommend the products/services of business. Start selling the system. This will give you maximum commission per sale. – You can also sell space if your online business becomes popular. – Share your web resources with similar peoples in other businesses. Because it is the best thing to enhance your web presence. – Build your own affiliate program


Home Business — How to Find One That Works

If you’ve done any inquiring about a viable home business, you’ve no doubt found your mailbox and email inbox overflowing with various offers. The numbers seem literally endless. A search for “home business” on Google alone will turn up about 2.44 billion (that’s “billion” with a “B”) hits!

If you’ve spent any significant time trying out different offers, you’ve also discovered that nearly all of them, for one reason or another, just aren’t viable options. Many are outright scams. Envelope stuffing schemes are a prime example. Others are legitimate (sort of), but their claims are always overblown. They’re never as fast, as easy, or as profitable as you’re told they are.

Many just plain don’t work! For example, you’re offered one or more “free” websites and told you can drive traffic using free online classifieds. Ever tried this one? Place all the free classifieds you want, but you won’t get a single order. You WILL however, get loads of spam. And the “free” websites costs you monthly hosting fees paid to (you guessed it!) the vendor from whom you bought the program.

So who’s really making money here? You’ve probably figured it out by now. In almost every case, the only people who really make any money are those making the “work at home” offers. You’re left discouraged, frustrated, and poorer than when you started.

But while the search can be very disheartening, it’s not hopeless. There ARE some legitimate home business opportunities, and there ARE ways to make money, even very good money, working from home.

Now whatever you do, don’t just give up on your search. But you do need to develop a sense for what’s obviously over-hyped and what’s worthy of further investigation.

Continue your search while keeping the following guidelines in mind.

1. The “We do all the work for you!” deception.

Anytime you see an offer that promises instant riches with no effort on your part, you’d be well advised to run the other way! You need to realize up front that absolutely nothing is going to make money for you unless you’re willing to put forth some effort.

You’ve probably seen statements like “Everything is done for you” or “The lazy man’s way to becoming a millionaire.” So ask yourself “What do they need ME for anyway?” Would anybody set up a business and do all the hard work himself just to send his profits to a total stranger? Get real!

2. The “Start making BIG money immediately” deception.

In some cases it’s possible to start making SOME money in a relatively short time span. You shouldn’t necessarily dismiss a business idea that promises quick startup. But “immediate riches” is just not realistic.

You need to realize that growing any business to its full potential isn’t going to happen overnight. This is especially true if your financial situation is such that you’re forced to depend on your present job to pay the bills.

Find a home business that you can start part time and grow, until your business produces enough income that you can get by without your current salary. At that point, you can quit your job and devote full time to your home business.

3. The “Make $50,475.00 (or some other unbelievable sum) the very first month!” deception.

You need to have realistic expectations regarding just how much money you’re going to make.

Are you expecting to become a millionaire in a home business? While it’s not impossible, don’t fall into the trap of jumping at an offer based on wishful thinking. You’d do well to give more serious consideration to those home business offers that make more realistic sounding claims.

That’s not to say you can’t start and grow a business that COULD eventually make you wealthy. But again, it won’t happen tomorrow, next week, or even next month. At the risk of being redundant, it bears repeating that you should focus on offers that don’t promise immediate wealth with no effort.

4. The “This is completely FREE” deception.

While it’s possible and not at all unusual to get free information online that’s both valuable and useful, don’t expect to launch a home business without spending any money. There will always be some startup costs.

If you’re offered a free eBook, newsletter, course, software product, or whatever, go ahead and accept it if it interests you. Most such offers are legitimate, and are a great way to get some ideas and do some research into a home business.

Just make sure you read all the fine print. If you subscribe for information and give your email address, look for a notice that reads something like “We will not share your name” and “You can unsubscribe at anytime.” Just about every legitimate marketer (and every smart one) will promise this, and faithfully adhere to his promise.

5. The deceptive “Money Back Guarantee”

Almost every offer comes with a “money back guarantee” and most of them are legitimate. Every reputable business person knows that failure to honor his or her promise regarding a guarantee (or anything else for that matter) will inevitably result in failure of his business.

Nevertheless, there are a few who engage in deceptive practices regarding their guarantee. Always take a close look at the wording. Is the guarantee conditional? For instance, does it read something to the effect of “Follow the instructions in our program for 3 full months, and if it doesn’t live up to our promises, just return it for a full refund!”

The catch is that “Follow the instructions in our program” could well involve some kind of purchase or investment. For example, you might purchase a mail order program that instructs you to buy a minimum of 3 mailing lists and send 3 mailings. Let’s say that you give it a try and find out after the first mailing that your profits (if any) fall far short of your expenses and you’ve lost money, maybe even a LOT of money.

But when you attempt to return the program for a refund, you’re told that you’re ineligible because “You didn’t follow the instructions in our program” which would have meant 2 additional mailings and the loss of even more money, maybe more than you paid for the program to begin with!

Another sneaky and extremely unethical trick you may run across is a guarantee in which the “conditions” are never mentioned up front, but only revealed AFTER you’ve make a purchase. If you come across this type of scam, contact the vendor and remind him that you purchased his program expecting him to honor the guarantee as it was stated in the offer.

Tell him you’re going to file a complaint with his local Better Business Bureau, another with the US Postal Service (if your program was sent by mail) or take other appropriate legal action. Give him a reasonable time frame to refund your purchase. Then if he still refuses TAKE ACTION and make good on your threats! You’ll be doing a favor not only for yourself, but for other consumers AND for all the honest business people everywhere.

In summary, make sure there IS a guarantee, that it’s unconditional, and don’t let the vendor get away with adding “conditions” after the fact.

6. Follow your passion.

You’d be making a huge mistake selecting a home business that doesn’t take into account your personal interests. No matter how realistic, how profitable, how easy, or how quickly you can start it up, you’re unlikely to be successful in any home business if you’re doing something you just don’t enjoy.

The reason? As stated above, success will demand both your time and effort. But to a large extent, how MUCH time and how MUCH effort you’re putting forth is a matter of perception.

Everyone knows how quickly time passes when you’re having fun, and how slowly when you’re doing something you consider drudgery. The same is true of effort. Work just doesn’t seem as much like work when you’re task is something you like doing.

If your home business is something that doesn’t really interest you, the demands on your time and energy will sooner or later seem unbearable. Your enthusiasm will falter, and with it, your productivity. Even if you encounter some short term success, your waning eagerness will eventually spell doom for your business.

It’s the nature of us humans to tend to believe those who tell us what we most want to hear, whether they be politicians, marketers, or whoever. Anytime you’re presented with an attractive offer, ask yourself “Is this really believable based on the offer itself?” To put it another way, try and imagine you were someone else who had no interest in starting your own home business. Would you find the offer believable enough to suggest it to someone who did?

In conclusion, when determining whether to pursue any home business offer, examine critically not only the offer itself, but your own emotional involvement as well! Try to look at it dispassionately and ask yourself “Does it really sound realistic, or do I just want it to?”

And remember that you have literally billions of offers from which to pick, so you can well afford to pass on any that don’t fit your interest, or that make outrageous claims that are most certainly unrealistic!

Unsecured Business Loans to gain success in the world of business

The word “success” is defined differently by different people. Success for some means money while for others it could be the name and fame factor. For an entrepreneur, success would mean maximization of profits and gaining recognition. An entrepreneur must be creative and confident; must have the passion, vision and mission to achieve set objectives. You may possess all these qualities, but do you have the necessary capital needed to start up or expand the business. If not, then unsecured loans can work as a significant source of finance for you.

Unsecured business loans do not require a borrower to put collateral against the loan. An unsecured business loan is an ideal source of funds for tenants who do not have a property to put against the loan. Homeowners who do not want to put their property at risk can also apply for an unsecured business loan.

Business is filled with uncertainty; you may earn huge profits one year or big losses the other month. In such circumstances, when returns are uncertain, an unsecured business loan is the best alternative. Unsecured business loan can be used to purchase fixed assets which involve huge investment for starting up a new venture or to expand the existing business. Unsecured business loan can also be used to meet the working capital requirement of a business.

Amount that borrowers can borrow with an unsecured business loan depends on their credit history and the lender they choose to borrow from. Usually, loan providers offer an unsecured business loan within a range of £30,000 to £250,000.

Unsecured business loan does not involve the lengthy process of verifying the value of collateral as it does not engage one. Thus, it makes the money available sooner as compared to secured business loan.

Unsecured business loans are offered at a high rate of interest as the loan is not secured by any collateral. Lenders try to cover the risk of lending by charging a high interest rate.

If you are starting up a new business then you need to make a little more effort as you don’t have business financial statement which can pose to be a proof of your capability to repay the loan. You need to design a business plan to prove that there is no risk involved in lending money to you and you will be paying the monthly installment and the loan amount in full and on time. A well organized business plan makes it easier to borrow money from lenders.

Entrepreneurs who are running established business and need funds for expansion can borrow unsecured business loans. Entrepreneurs can continue using the property or the equipment against which the loan is borrowed.

Credit score is an important factor considered by loan providers while lending unsecured business loan. Higher the credit score, higher is the possibility of getting a large amount of loan quickly and that too at comparative low interest rate. A borrower can get his credit score evaluated from any of the credit rating agencies namely Experian, Equifax and TransUnion. Credit score is popularly known as a FICO score. It gives complete picture of an individual’s payment history, amounts owed by him, length of the credit history, types of credit used and new credit. A FICO score of 650 and above is considered to be a good score.

Unsecured business loan can be borrowed from banks or financial institutions. But, in case you are looking for a fast and hassle free loan, you can borrow it from online lenders. With internet, you can access number of online lenders. It is very easy to apply for an online unsecured business loan; a borrower has to fill a simple online application form with some personal details such as name, loan amount and period for which you need the loan. Loan quotes are offered free or for nominal charges by most of the lenders. Collect loan quotes from several lenders and compare them to find the most appropriate unsecured business loan.

Success of any business in term of management involves proper planning, organizing, team work and coordination among the various tasks in an organization. Adequate capital with a well defined business strategy gives birth to big business tycoons.

5 Great Tips for Going Global

Import, Export, Global Markets…the buzz words of International Trade are getting small business owners very excited. The reason? In the past it would be too costly for a small business to survive global markets, but as various technologies, professional website design, and the internet become more affordable, it’s becoming easier and easier for the little guy to compete. As the trend towards ‘going global’ grows, so does my business. I have the pleasure of guiding these enthusiastic new players through the global game procedures.

As The Import Export Coach, during my training workshops I’m often asked “How can I test my new product or market idea before deciding to fully commit my resources and finances to the project?”

Of course, I always recommend thorough research before jumping into any international agreement – there are no small deals when “Going Global” – players are ready to buy and sell in bulk. The more research you do, the more you minimize the risks.  It’s like a see-saw; the more planning you do, the less risk you experience, and the less planning you do the more risk you will carry:

However, it’s not going to hurt your business to start making some contacts and begin the communication process with key players in that market. Below are some tips on how to quickly find valuable global prospects.

Tip #1  Contact your country’s Consulate or Embassy in the foreign market that you’re trying to enter. Trade Commissioners are placed in those foreign countries specifically to help companies like yours export products there. They collect market data and have access to directories of potential buyers for specific industries.    The only trick is getting them to respond to your inquiry. Keep in mind that they need some kind of “hard-copy” of your request to place in their files. While many will accept inquiries via email, some still require a faxed letter. It must be on your company letterhead and specific information is required.    Whether by fax or email, I suggest you include the following:  Company contact info

Product Description – Be as specific as possible, for example do not generalize by saying giftware, instead say decorative, hand painted, carved wood Christmas ornaments.

Request a list of potential buyers.

Request recommendations for market entry strategies. This will make a big difference in how you approach the foreign market. For example, will you use a major distributor, individual agent, or trading house, what tradeshows and promotional events should you attend, etc.

If you follow the suggested guidelines and have a professional approach, you should have no problem getting a response.

Tip #2  Just like our country has trade offices around the world, foreign countries have placed their embassies and consulates here to study our markets.    The foreign Trade Commissioners in these offices are placed here to help manufacturers from their own country. They offer Export Directories of their homeland’s products and suppliers. (In some cases, they may offer lists of buyers for certain industries.)    Again, proper communication is essential for gaining their assistance.    Tip #3  Go Online – There are thousands of trade lead sites on the internet. Use sites that offer quick access and easy  manoeuvring. Make contact only with companies with whom you’re truly interested in their products. If you’re just starting out, trade items that are “easy” with minimal trade barriers, for example gift and consumer items. And most of all be careful that you don’t get caught up in a wild goose chase…

You may have been mislead that large commodity items will bring in the most profit and multitudes of money. If you’re just starting out think again. The companies involved in the international distribution of large commodities, in most industries, are all aware of each other. In other words they already know who the major buyers and sellers are, and quite frankly, don’t need our help.    For example, if someone is looking for a huge load of let’s say, sunflower seeds, they are probably getting you to do a lot of leg work. Perhaps they are just tying to find out information about a competitor, or using you to make a trade with a well known buyer/seller in your country who will not deal with them directly for some reason, and you will end up with nothing.    Or Perhaps there are regulations and quotas involved that they want someone else to take the heat for when the goods are shipped into their country. If you don’t know what you’re doing, international trade can be a very costly venture.    But you can do it! Just start with products that have less risk attached to them.    Look on trade lead sites for unique products offered at competitive prices that are in demand in your market (import) or desired destination market (export). Reputable suppliers should offer samples of smaller items and full color info on others. Visit our website for an excellent list of trade lead and international trade sites    Tip #4  Contact other non-competing companies from your region that have attempted to “Go Global”. Perhaps you sell custom designed windows and you’ve heard that a door manufacturer in your town has secured a contract with an Asian buyer. Go ahead – give them a call. They’ll probably be glad to share their stories with you.    Tip #5  Go on Government subsidized trade missions. Check with your government for programs and subsidized missions to foreign markets that meet the needs of your company.

Home Based Business Failures on the Decline

Statistics tell us that 95% of home based business attempts fail. In fact, there are people making a killing, telling folks all about it, and how to be in the remaining 5% that do succeed. The Internet is literally flooded with information on this subject. But it really boils down to two things. Most people attempting to strike out on their own in the network marketing arena lack the time and talent to make it work.

A major misconception about building a network marketing business is that it can be done with minimal effort. This could not be further from the truth. Building any business requires time and effort. You cannot get the job done unless you can commit to spending time working at it.

Many people wanting to create an income from home are already working at least one full time job. Now, throw a couple of kids into the mix, and you’re already needing more than 24 hours in a day. Even the stay-at-home mother has her hands full all day long, taking care of children and running a household.

To build a network marketing business, one must have time where they can focus on the task, without interruption, to work that business.

After creating a contact list of potential prospects, one must contact them, set appointments for presentations, do presentations, answer questions, and follow up with them. This is very time consuming, and a reason many fail, because they simply do not have the time to do it. The average working person may have only one hour per day to devote to these tasks. How many people can a person make contact with, and present a business opportunity to in that amount of time?

Not too many.

For those who have the time for prospecting and presenting, many lack the skills required to get their message across. You can know everything there is to know about your business and still not be able to adequately present it to others. And, there are those who have little desire to speak to strangers in the first place. Fear of rejection can make that telephone seem like an 800 pound gorilla.

For whatever reason, not everyone who wants to generate an income through a network marketing business is cut out to do it.

However, this is changing. The world of network marketing is changing, thanks, in large part, to a company called, Prosperity Automated System, or PAS. PAS has leveled the playing field, so that those who lack the time or talent, or both, can experience the home business success they’ve dreamed of.

Prosperity Automated System does all of the time consuming work.

1. PAS provides the opt-in leads to follow. 2. PAS makes contact with those leads, does the presentations, answers the questions and closes the deal.

Using Prosperity Automated System, members never need to:

1. Seek out a lead source. 2. Do any cold calling. 3. Do any selling or convincing. 4. Answer any questions.

All of this is taken care of by PAS’s staff of professional network marketers, people who are trained to do this kind of work. They obtain the opportunity seeker leads, contact them and turn them into new business partners.

The system is completely generic, so that anyone, in any business, can use it. Hundreds of network marketers have already experienced phenomenal success, after using the Prosperity Automated System; success that eluded them prior to becoming involved with the PAS method of business development.

Prosperity Automted System has been so successful, that the company is soon to be featured on CNN Headline News and the Discovery Channel, as part of their Models of Excellence series.

With more network marketing hopefuls finding and utilizing Prosperity Automated System, that 95% failure rate is sure to change to a much smaller number in the future.

Press Release for Successful Marketing

Every businessman wants to be a successful corporate entity. All business owners try their best to market themselves and to be known all over the world. The more well known a company is the more the chances of higher sales and profits. But to be well known, every business needs an effective marketing plan. And here the importance of a good press release can be understood. A quality press release can be a very successful tool to grab attention from consumers and to make your presence felt in your industry. Press releases are now becoming he preferred route to announce news and to build media relations.

Press releases are very helpful in Promoting Mdia Relations. Press releases increase your product’s/service’s awareness and build your credibility among your industry and clients. Press releases circulated through strong medium can work very well against your rivals. Such is the effect that every big corporate nowadays issue Press releases to market themselves all around the world.

How to write the best press release to convey your message? What is the best strategy for press release? There are thousands of other companies who send out press releases. So what make your press release so unique? How can you make it stand out from the rest of the competition? Make the people know that you are the best in your field. The trick is to write about feature leads for your products and services. This will enlighten people about your product and also may entice the readers. They will know your products advantages, highlights which will make them more favorably inclined to your products. But just listing the product features is not enough. You have to use them creatively. Compare it favorably with competing project. Indulge in bit of hyperbole and make the features quantifiable. The press release needs to be attractive and eye catching. Grab attention with the title of your write-up. Generic titles will be lost in the crowd. The press release should be interesting and should be able to engage the reader till the end. The message should be conveyed effectively.

A Business Owner should always keep on testing new marketing strategies and not get complacent. S/he will undergo lot of challenges and up & downs and hence should remain steadfast in his/her commitment to the passion and company. Perseverance is often the most defining factor between success and failure. Be innovative and resourceful and results will be visible soon!

Franchises Whats The Exit Strategy?

At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd. He was making the point that it really is just a matter of the number of calendar flips before time strangles any business. Its a hard point to argue when you think that the Neanderthal Fortune 100 included Barneys Dinosaur Obedience School. Not a lot of money in that these days.

Evolutionary change would seem to indicate that we should all prepare for failure. Of course, if we do an extremely good job, perhaps our grandchildrens grandchildren have the problem, and we can rest easy in the hammock for now. In a much more practical view of the calendars we get to flip ourselves, we should think about creating a successful Franchise business, maximizing the value, and realizing the optimum return with an appropriate exit strategy.

The folly often lies in not considering this part of the equation at the very time that you are considering entry into the Franchise in the first place. Thats exactly the time when you need to give significant consideration to the value of the asset that can be created. Ongoing profitability, cashflow, and emotional fulfillment, are all important criteria in the process of making an informed business decision about becoming a Franchisee. But then so is the growth of the asset value you create, along with the ease of realizing that value at the time you intend to exit.

Snagglepuss always knew it was exit, stage left, but that is not always so clear in the operation of a Franchised business. What is clear is that some dedicated thought needs to be applied at the time of entry so that appropriate strategic planning is put in play. Lets consider a simple example to illustrate the importance of this consideration where you can increase the value of the business by $200,000 in five years, and there is a ready and willing market for the business at the end of that time. A straight-line application of the value increase, without considering the time value of money, would indicate that the real average annual earnings would be $40,000 over and above the net income of the business.

That should tell you that a business that earns $80,000 per year in profit might actually be a better investment than a business that makes $100,000 per year, if the latter has significantly less realizable value at the time of exit. If the plan is succession to family members, then again, the value of the asset to be transferred is of paramount importance, and not just the annual income.

Of course the timing of exit or liquidation will carry significant weight, and its not always in our control. Gilligans partnership share of Skippers Cruise Lines would have been much more valuable before he met Thurston and Lovey. That would indicate that we shouldnt put the hens product all in one wicker carry case. The consideration should include both ongoing profitability, as well as ultimate asset value at the planned time of exit.

The value of planning cant be overstated. The Allies didnt just decide to go for a boat ride across the English Channel to Normandy one sunny afternoon. The Miami Dolphins didnt win three Super Bowls in a row in the 1970s because they won the coin toss. They even withstood the infamous Garo Ypremian foibles, because their plan was tight and well executed.

It certainly makes sense that a tight, and well executed, business plan would include both the profitability of the venture, and also the ultimate cash value at the end of the rainbow. The Franchisor should be able to provide you with pertinent information about asset growth, and the factors that will affect transition. If they are unwilling to discuss the matter, the solution is simple run!

All good Franchisors should be looking for Franchisees that wish to maximize the value of their business with a well laid out plan. That will only enhance the value of the Franchise system as a whole, which increases value for each individual stakeholder. For the Franchisee, it really should be a significant attraction to become involved in the business in the first place.

The 21st century businessperson is the spawn of corporate hijinks and technological advancements in todays global marketplace. What mattered in the past is not important now, including individual employees, whole departments, and entire processes. The new entrepreneur needs to control their own destiny, and will not place their fate in the hands of others. They will not risk Mr. Dithers handing them a pink slip. They believe that assessable risk is required to earn financial freedom. They also understand that the proper equation to assess risk includes both current profitability plus long-term asset creation.

Of course, there must also be emotional attachment to the business at hand in order to optimize value. If the plan is to grow the business to maximize value, and there is emotional commitment to that plan, the results can be dramatic. How important is emotional attachment? Ive stayed in hundreds and hundreds of hotels, and yet Ive never seen anyone clean the toilet in their room. Theres simply no emotional attachment to the asset. Ive never seen anyone wash their rental car either. Nurturing, prodding, improving, adjusting, and building, all take commitment in order to be the creator of the ultimate value.

Like a baboon picking fleas, each business opportunity has to be examined carefully. The asset value of some service-based businesses will often hold value, and in fact increase in redeemable value as each new client is added to the business. The exit strategy of a retail location should include an assessment of the initial investment required, real estate values, competition, and demographic factors. The history of increases in Franchise Fees should also be considered to predict future minimum transfer value.

I experienced a good case in point about Franchise Fees. In 1972, a good friend and I decided that March break was best spent at Daytona Beach, as all good first-year college students conclude. We found this new restaurant there that had line-ups around the block – literally. It was called McDonalds. When we returned to campus, we went to the library to do some research because we were told that McDonalds might entertain building one more restaurant for the right person. The cost at the time was $25,000. If we could have figured out how to raise the money, we would have become partners in a McDonalds Franchise, and my bet is we would have at least doubled our money.

Portability of transfer, able & willing marketplace, skills & training required for entry into the business, and predicted brand value at the time of anticipated transfer are all part of the equation. Flexibility of the Franchisor to address new market opportunities will create new markets for the Franchise. In addition, expansion plans of the Franchisor need consideration. Static doesnt cut it. A plan to continue to bring in new and vibrant Franchisees well into the future will increase brand value, and nurture the market for the product or service of the Franchise system.

O.K., I didnt say it would be easy to assess. Theres a lot to think about. What I am saying is that it would be foolish to avoid the issue. The timing of exit may be 10 years down the road, or 15, or even 25, but at the very least, it should be considered as a part of a long-term strategic plan. Daniel Hudson Burnham said Make no little plans; they have no magic to stir mens blood. So plan. Plan to profit. Plan to nurture and build. And plan to exit.

The factors listed above must be assessed and ranked in order of importance before understanding the true value of the anticipated business venture. The maintenance and growth of asset value, as well as portability on transfer will ultimately determine the real return on investment.

Even though Barney was on the bleeding edge when he invented the dinosaur biscuit to reinforce good behavior, his target market ultimately went with the cats and dogs option. Of course, there wasnt a big market for VoIP and Blogs in that digitally deprived age, when zeros and ones referred to the near death experiences of that particular day. Oh yeah, and it wasnt that long ago, when McDonald was an old farmer.